When the JOT Automation's website needed renewal, Työmaa took the challenge. Two goals were specified for the new site: the whole site should be internationally competitive and the wide product range should be clearly presented.
In the design process of the site structure and user interface, a robot figure used in the company materials earlier was uncovered and polished into presentable condition. Customers greeted their old friend with joy. Now the robot has its own job in marketing communications as a mascot to humanize an industrial business.